Гран-при завоевало агентство FORSMAN & BODENFORS Gothenburg, Швеция за кампанию LIVE TEST SERIES для VOLVO TRUCKS.
В этой категории было присуждено всего два Золотых Льва:
1. Агентство ADAM&EVEDDB London, Великобритания за кампанию THE BEAR AND THE HARE для JOHN LEWIS
2. Агентство DROGA5 New York, США за кампанию THIS IS WHOLESOME для MONDELÉZ INTERNATIONAL
Поскольку обладателей Львов в этой категории вообще немного, мы решили опубликовать их всех.
Серебро:
| BALD CARTOONS | GRAACC | NGO | OGILVY BRASIL São Paulo | BRAZIL |
| IF WE MADE IT | HEINEKEN USA | NEWCASTLE | DROGA5 New York | USA |
| CABLE EFFECTS | DIRECTV | PAY TV | GREY NEW YORK | USA |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | FOOD RETAIL | MARCEL Paris | FRANCE |
Бронза:
| PENNY THE PIRATE | LUXOTTICA | OPSM | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| DILL | LIDL | LIDL | INGO Stockholm | SWEDEN |
| BENTLEY BURIAL | ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| 2014 TACO BELL BREAKFAST LAUNCH (RONALD McDONALD LAUNCH) | TACO BELL | TACO BELL BREAKFAST MENU | DEUTSCH LA | USA |
| THE LAUNCH OF PS4 | PLAYSTATION | GAMES CONSOLE | BBH NEW YORK | USA |
| OFFROAD | DAIMLER AG / SMART | SMART FORTWO | BBDO GROUP GERMANY Berlin | GERMANY |
| GHITA, THE SOCIAL SHEPHERD | VODAFONE | VODAFONE | McCANN ERICKSON ROMANIA Bucharest | ROMANIA |
| KAN KHAJURA TESAN STATION | UNILEVER INDIA | UNILEVER | LOWE AND PARTNERS WORLDWIDE London | UNITED KINGDOM |
| THE AUTOCOMPLETE TRUTH | UN WOMEN | GENDER EQUALITY | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES |
| WHY WAIT UNTIL IT'S TOO LATE? | FUNERAL INSURANCE COMPANY DELA | BRAND | OGILVY & MATHER AMSTERDAM | THE NETHERLANDS |