В качестве учебника, давайте посмотрим обладателей Гпан-При в категории Film последних 15 лет а также на т победителей Гран-при Film Craft последних 6 лет (эта категория была представлена в 2011 году).
2016
Harvey Nichols, “Shoplifters” (Film Grand Prix)
Agency: adam&eveDDB
Under Armour: “Rule Yourself: Michael Phelps” (Film Craft Grand Prix)
Agency: Droga5
2015
Geico, “Unskippable” (Film Grand Prix)
Agency: The Martin Agency
Leica, “100” (Film Grand Prix)
Agency: F/Nazca Saatchi & Saatchi
John Lewis, “Monty’s Christmas” (Film Craft Grand Prix)
Agency: adam&eveDDB
2014
Volvo Trucks, “The Epic Split” (Film Grand Prix)
Agency: Forsman & Bodenfors
Harvey Nichols, “Sorry I Spent It on Myself” (Film Grand Prix)
Agency: adam&eveDDB
2013
Metro Trains, “Dumb Ways to Die” (Film Grand Prix)
Agency: McCann Melbourne
Intel and Toshiba, “The Beauty Inside” (Film Grand Prix)
Agency: Pereira & O’Dell
Channel 4: “Meet the Superhumans” (Film Craft Grand Prix)
Agency: 4Creative
2012
Chipotle, “Back to the Start” (Film Grand Prix)
Agency: Creative Artists Agency
Canal+, “The Bear” (Film Craft Grand Prix)
Agency: BETC
2011
Nike, “Write the Future” (Film Grand Prix)
Agency: Wieden + Kennedy
Puma, “After Hours Athlete” (Film Craft Grand Prix)
Agency: Droga5
2010
Old Spice, “The Man Your Man Could Smell Like” (Film Grand Prix)
Agency: Wieden + Kennedy
2009
Philips, “Carousel” (Film Grand Prix)
Agency: DDB & Tribal Amsterdam
2008
Cadbury, “Gorilla” (Film Grand Prix)
Agency: Fallon
Microsoft Xbox, “Halo 3 Believe” (Film Grand Prix)
Agency: McCann
2007
Dove, “Evolution” (Film Grand Prix)
Agency: Ogilvy & Mather
2006
Guinness, “Noitulove” (Film Grand Prix)
Agency: AMV BBDO
2005
Honda, “Grrr” (Film Grand Prix)
Agency: Wieden + Kennedy
2004
PlayStation, “Mountain” (Film Grand Prix)
Agency: TBWA London
2003
Ikea, “Lamp” (Film Grand Prix)
Agency: CP+B
2002
Nike, “Tag” (Film Grand Prix)
Agency: Wieden + Kennedy
Ирина Кузнецова