Фестиваль, прошедший в одном из самых богатых историей городов – Риме, под крышей исторического Палаццо Барберини, был особо богат знаменитыми спикерами и креативными воркшнопами.
Всего в конкурсах приняли участие работы из 30 европейских стран. Победители распределились следующим образом:
2016 WINNERS:
CREATIVE DATA: 7 awards include 2 Gold, 2 Silver and 2 Bronze
The Grand Prix went to Nike on Demand for Nike by R/GA London – UK
CREATIVE EFFECTIVENESS: 4 awards include 3 Creative Effectiveness Awards
The Grand Prix was awarded to Monty’s Christmas for John Lewis by adam&eveDDB, London – UK
DIGITAL CRAFT: 14 awards include 2 Gold, 4 Silver, 7 Bronze
The Grand Prix went to The Next Rembrandt for ING by J. Walter Thompson Amsterdam – The Netherlands
DESIGN: 27 winners include 4 Gold, 9 Silver, 13 Bronze
The Grand Prix went to #PAINTBACK for Legacy Store Berlin by HEIMAT, Berlin – Germany
DIRECT: 34 awards include 4 Gold, 12 Silver and 17 Bronze
The Grand Prix was recieved by The Swedish Number for The Swedish Tourist Association by INGO, Stockholm – Sweden
ENTERTAINMENT: 31 awards include 5 Gold, 14 Silver and 11 Bronze
The Grand Prix went to Modern Essentials by Beckham for H&M by adam&eveDDB, London – UK
FILM: 34 awards include 8 Gold, 10 Silver and 15 Bronze
The Grand Prix went to Paralympics ‘We’re the Superhumans’ (Dir Dougal Wilson) for Channel 4 by Blink Productions, London / 4creative, London – UK
FILM CRAFT: 38 awards include 8 Gold, 12 Silver and 17 Bronze
A second Grand Prix was presented to Paralympics ‘We’re the Superhumans’ (Dir Dougal Wilson) for Channel 4 by Blink Productions, London / 4creative, London – UK
HEALTHCARE: 20 awards include 3 Gold, 7 Silver and 9 Bronze
The Grand Prix went to Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany
INNOVATION: 4 awards include 3 Innovation Awards
A second Grand Prix went to Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany
INTEGRATED: 7 awards include 1 Gold, 1 Silver and 4 Bronze
The Grand Prix went to The Man on the Moon for John Lewis by adam&eveDDB, London – UK
INTERACTIVE: 31 awards include 3 Gold, 12 Silver and 16 Bronze
No Grand Prix was awarded
MEDIA: 41 awards include 6 Gold, 15 Silver and 19 Bronze
The Grand Prix was awarded to Girl Emojis for Procter & Gamble by STARCOM, London / Leo Burnett Chicago – UK
MOBILE: 18 awards include 2 Gold, 7 Silver and 8 Bronze
A second Grand Prix was awarded to The Swedish Number campaign for The Swedish Tourist Association by INGO, Stockholm – Sweden
OUTDOOR: 35 awards include 7 Gold, 10 Silver and 17 Bronze
The Grand Prix went to Survival Billboard for Microsoft by McCann London – UK
PROMO & ACTIVATION: 43 awards include 5 Gold, 15 Silver and 22 Bronze
A third Grand Prix went to The Swedish Number campaign for The Swedish Tourist Association by INGO, Stockholm – Sweden
PRINT & PUBLISHING: 21 Awards include 4 Gold, 7 Silver and 9 Bronze
The Grand Prix was awarded to Brad is Single for Norwegian Air by Try, Oslo – Norway
PRINT & OUTDOOR CRAFT: 12 awards include 1 Gold, 3 Silver and 7 Bronze
1 Grand Prix was awarded to:
Breakdance / Parkour / Skateboard campaign for Pepsico Deutschland by BBDO Group Germany – Germany
PR: 49 awards include 6 Gold, 16 Silver and 26 Bronze
A fourth Grand Prix was recieved by The Swedish Number for The Swedish Tourist Organisation by INGO, Stockholm – Sweden
RADIO: 14 awards were presented 2 Gold, 3 Silver, 8 Bronze
The Grand Prix went to Sound of Glory for Ford by Ogilvy Madrid – Spain
During the ceremony, Terry Savage, Chairman of Cannes Lions presented the Advertiser of the Year award to HEINEKEN as “a true creative leader who understands the power of creativity to drive business,” he said. Ian Wilson, Senior Director Global, Digital and Marketing Development at HEINEKEN collected the award.
GRAND PRIX FOR GOOD
The award was received by Check it Before it’s Removed: Naked Breasts on Facebook Against Breast Cancer for Pink Ribbon Deutschland by DDB Group Germany – Germany
Other special awards presented were:
Network of the Year:
1. DDB Worldwide
2. McCann Worldgroup
3. BBDO Worldwide
Agency of the Year:
1. INGO, Stockholm
2. DDB Group Germany, Berlin
3. adam&eveDDB, London
Independent Agency of the Year:
1. Jung von Matt, Hamburg
2. Serviceplan, Munich
3. Grabarz & Partners, Hamburg
Media Agency of the Year:
1. Starcom, London
2. PHD, London
3. EMT/Dentsu Aegis, London
Golden Palm
1. Sonny, UK
2. O Positive, USA
3. Blink, UK
Напомним, благодаря нашим молодым креаторам Украина впервые увозит с Eurobest награду – серебряную медаль. Подробнее об этом читайте здесь