Європейський фестиваль креативності Eurobest оприлюднив імена переможців в усіх категоріях. Остаточний список став відомим в середу 15 грудня, коли були оголошені володарі гран-прі та нагород в спеціальних номінаціях.
Золото Eurobest за категоріями отримали:
Brand Experience & Activation
- SHUTTER ADS PUBLICIS ITALY, Milan ITALY
- MCDO MCDONALD’S NORD DDB, Stockholm SWEDEN
- BLACK PLAQUE PROJECT NUBIAN JAK COMMUNITY TRUST CHARITY HAVAS, London UNITED KINGDOM
- THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS DECATHLON SPORTS GEAR BBDO BELGIUM, Brussels BELGIUM
Creative Business Transformation
- ACT FOR FOOD CARREFOUR MARCEL, Paris FRANCE
Creative Data
- SAYLISTS WARNER MUSIC GROUP PLAYLISTS ROTHCO, PART OF ACCENTURE INTERACTIVE, Dublin ІRELAND
- ADDRESSPOLLUTION.ORG- COPI CENTRAL OFFICE OF PUBLIC INTEREST BBDO, London UNITED KINGDOM
Creative eCommerce
- MIGRANTS ON AMAZON AUBERGE DES MIGRANTS AUBERGE DES MIGRANTS BETC, Paris FRANCE
- BIRDS RECORDS WWF RUSSIA, YANDEX.MUSIC WWF RUSSIA BBDO MOSCOW RUSSIA
Creative Effectiveness
- A HARD PILL TO SWALLOW APOTEK HJÄRTAT SUSTAINABLE MEDICINES ÅKESTAM HOLST, Stockholm SWEDEN
- NO NEED TO FLY GERMAN RAIL GERMAN RAIL OGILVY GERMANY, Frankfurt GERMANY
- RENT A FINN VISIT FINLAND DESTINATION FINLAND SEK | PART OF GREY, Helsinki FINLAND
Creative Strategy
- 14 IS NOT OK ESTONIAN SEXUAL HEALTH ASSOCIATION NOT APPLICABLE OPTIMIST CREATIVE, Tallinn ESTONIA
- VOLVO: BE SAFE BE LATE VOLVO CARS BELUX VOLVO CARS FAMOUSGREY, Brussels BELGIUM
- THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS DECATHLON SPORTS GEAR BBDO BELGIUM, Brussels BELGIUM
Design
- THE CLIMATE CRISIS FONT HELSINGIN SANOMAT HELSINGIN SANOMAT TBWA\HELSINKI FINLAND
- FINGERSPELLING WITH MACHINE LEARNING AMERICAN SOCIETY FOR DEAF CHILDREN FINGERSPELLING HELLO MONDAY, Aarhus DENMARK
Digital Craft
- MOJANG STUDIOS MOJANG STUDIOS GAMING STUDIO BOLD, Stockholm SWEDEN BOLD Stockholm SWEDEN
- THE UNCENSORED LIBRARY REPORTERS WITHOUT BORDERS (RSF) DDB GERMANY, Berlin GERMANY
Direct
- BEE_INFLUENCER FONDATION DE FRANCE PUBLICIS CONSEIL Paris FRANCE
- UBER HEETCH HEETCH HEETCH MARCEL, Paris FRANCE
- RESTORY CANON CANON HAPPINESS / AN FCB ALLIANCE, Brussels
Entertainment
- THE UNCENSORED LIBRARY REPORTERS WITHOUT BORDERS (RSF) DDB GERMANY, Berlin GERMANY
- A PIECE OF AJAX AFC AJAX, Amsterdam THE NETHERLANDS
- HELL-P WARNER MUSIC CENTRAL EUROP SLAYER KOLLE REBBE, PART OF ACCENTURE INTERACTIVE, Hamburg GERMANY
Film Craft
- ROCKIN’ MAMAS WEB MAGAZINE MAKERS ROLLING STONE ITALIA VMLY&R ITALY,
- HELMET HAS ALWAYS BEEN A GOOD IDEA DANISH ROAD SAFETY COUNCIL NEW LAND, Copenhagen DENMARK &CO Copenhagen DENMARK
- WHATEVER IT TAKES MACMILLAN CANCER SUPPORT AMV BBDO, London UNITED KINGDOM
- THE HIRING CHAIN COORDOWN THE HIRING CHAIN INDIANA PRODUCTION COMPANY, Milan
- TWO MONSTERS IN MY STORY FACE A L’INCESTE CHARITY JUNGLER, Paris FRANCE PUBLICIS CONSEIL Paris FRANCE
Glass: The Award For Change
- INVISIBLE PETITIONS WE WILL STOP FEMICIDE PLATFORM SOCIAL RESPONSIBILITY WE WILL STOP FEMICIDE PLATFORM, İstanbul TURKEY TBWA\ISTANBUL TURKEY
- WOMBPAINSTORIES ESSITY BODYFORM AMV BBDO, London UNITED KINGDOM
Healthcare
- THE BREAD EXAM SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION
SPINNEYS FLOUR PR McCANN, Paris FRANCE - WOMBPAINSTORIES ESSITY BODYFORM Integrated AMV BBDO, London UNITED KINGDOM
- ADDRESSPOLLUTION.ORG- COPI CENTRAL OFFICE OF PUBLIC INTEREST Creative Data AMV BBDO, London UNITED KINGDOM
Industry Craft
- THE CLIMATE CRISIS FONT HELSINGIN SANOMAT TBWA\HELSINKI FINLAND TBWA\HELSINKI Helsinki EINO KORKALA FINLAND
- HELL-P WARNER MUSIC CENTRAL EUROPE SLAYER KOLLE REBBE, PART OF ACCENTURE INTERACTIVE, Hamburg GERMANY
Innovation
- FINGERSPELLING WITH MACHINE LEARNING AMERICAN SOCIETY FOR DEAF CHILDREN FINGERSPELLING HELLO MONDAY, Aarhus DENMARK
- DOT GO. THE FIRST CUSTOMIZABLE OBJECT RECOGNITION APP FOR THE VISUALLY IMPAIRED. SERVICEPLAN GERMANY, Munich GERMANY
Integrated
- HELMET HAS ALWAYS BEEN A GOOD IDEA DANISH ROAD SAFETY COUNCIL PSA &CO, Copenhagen DENMARK
- MCDO MCDONALD’S MCDONALD’S NORD DDB, Stockholm SWEDEN
- REVERSE SELFIE UNILEVER, DOVE DOVE MASTERBRAND OGILVY, London UNITED KINGDOM
Media
- FEARLESS NIGHT HANDSAWAY ASSOCIATION AGAINST STREET HARASSMENT TBWA\PARIS FRANCE
- SHUTTER ADS HEINEKEN PUBLICIS ITALY, Milan ITALY
- DOGVERTISING PEDIGREE PEDIGREE DOG FOOD MEDIACOM, Zagreb CROATIA
- UBER HEETCH HEETCH HEETCH MARCEL, Paris FRANCE
Mobile
- TALLK SAMSUNG ELECTRONICS IBERIA, Madrid SPAIN CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE
- CITÉS AMAZON PRIME VIDEO CITÉS – ORIGINAL PRIME VIDEO SERIES ON TIKTOK HEREZIE, Paris FRANCE
Outdoor
- REVERSE SELFIE UNILEVER, DOVE OGILVY, London UNITED KINGDOM
- SHUTTER ADS HEINEKEN SHUTTER ADS PUBLICIS ITALY, Milan ITALY
- THE HOMELESS BANK ACCOUNT HSBC WUNDERMAN THOMPSON, London
PR
- THE UNCENSORED LIBRARY REPORTERS WITHOUT BORDERS (RSF) DDB GERMANY, Berlin GERMANY, HUMBLEBRAG Amsterdam THE NETHERLANDS
- STILLSPEAKINGUP DEEPTRUTH PROPUESTA CIVICA JOURNALIST PROTECTION PUBLICIS LATVIA, Riga LATVIA PUBLICIS MEXICO
- THE BREAD EXAM SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION SPINNEYS FLOUR McCANN, Paris FRANCE
Print & Publishing
- CHAPTER 1 – 8 (8 робіт) PROCTER&GAMBLE OLD SPICE LEO BURNETT, Madrid SPAIN
- THE DAY-AFTER-WOMEN’S-DAY NEWSPAPERS RAPARIGAS DA BOLA HAVAS, Lisbon PORTUGAL
Radio & Audio
- WORK SAYS NOTHING BURGER KING VEG BURGERS DAVID, Madrid SPAIN
- SNEEZING INTO BUMPING ELBOWS BURGER KING VEG BURGERS DAVID, Madrid SPAIN
- NOT STARTING STARTUPS BURGER KING VEG BURGERS DAVID, Madrid SPAIN
- WHAT’S WRONG WITH THIS BABY? BURGER KING VEG BURGERS DAVID, Madrid SPAIN
- PLAYLIST TIMER BARILLA PUBLICIS ITALY, Milan ITALY
Social & Influencer
- STILLSPEAKINGUP DEEPTRUTH PROPUESTA CIVICA JOURNALIST PROTECTION PUBLICIS LATVIA, Riga LATVIA PUBLICIS MEXICO
- THE BREAD EXAM SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION SPINNEYS FLOUR McCANN, Paris FRANCE
- BEE_INFLUENCER FONDATION DE FRANCE BEE_INFLUENCER PUBLICIS CONSEIL, Paris FRANCE
- FREECUTHBERT ALDI CUTHBERT CATERPILLAR CAKE McCANN, Manchester UNITED KINGDOM
Гран-прі за категоріями отримали:
Brand Experience & Activation Grand Prix 2021
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS for Decathlon from BBDO Belgium, Brussels
Creative Business Transformation Grand Prix 2021
ACT FOR FOOD for Carrefour from Marcel, Paris, France
Creative Data Grand Prix 2021
SAYLISTS for Warner Music Group by Rothco, Part of Accenture Interactive, Dublin, Ireland
Creative eCommerce Grand Prix
BIRDS RECORDS for Yandex.Music WWF Russia from BBDO Moscow, Russia
Creative Effectiveness Grand Prix
A HARD PILL TO SWALLOW for Apotek Hjärtat from Åkestam Holst, Stockholm, Sweden
Creative Strategy Grand Prix
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS for Decathlon from BBDO Belgium, Brussels
Design Grand Prix
THE CLIMATE CRISIS FONT for Helsingin Sanomat by TBWA\Helsinki, Finland
Digital Craft Grand Prix
MOJANG STUDIOS for Mojang Studios from Bold, Stockholm, Sweden
Direct Grand Prix
UBER HEETCH for Heetch by Marcel, Paris, France
Entertainment Grand Prix
A PIECE OF AJAX for AFC Ajax from AFC Ajax, Amsterdam, The Netherlands
Film Craft Grand Prix
ROCKIN’ MAMAS from Web Magazine Makers by VMLY&R Italy, Milan
Glass: The Award for Change Grand Prix
#WOMBPAINSTORIES for Essity from AMV BBDO, London, UK
Grand Prix for Good
#STILLSPEAKINGUP DEEPTRUTH for Propuesta Cívica from Publicis Latvia, Riga
Healthcare Grand Prix
#WOMBPAINSTORIES for Essity from AMV BBDO, London, UK
Industry Craft Grand Prix
HELL-P for Warner Music Central Europe from Kolle Rebbe, Part of Accenture Interactive, Hamburg, Germany
Innovation Grand Prix
DOT GO. THE FIRST CUSTOMIZABLE OBJECT RECOGNITION APP FOR THE VISUALLY IMPAIRED. for Dot by Serviceplan Germany, Munich
Integrated Grand Prix
MCDO for McDonald’s from NORD DDB, Stockholm, Sweden
Media Grand Prix
SHUTTER ADS for Heineken fromPublicis Italy, Milan
Mobile Grand Prix
CITÉS for Amazon Prime Video from Herezie, Paris, France
Outdoor Grand Prix
SHUTTER ADS for Heineken from Publicis Italy, Milan
PR Grand Prix
THE BREAD EXAM for Spinneys and the Lebanese Breast Cancer Foundation from McCann, Paris, France
Print & Publishing Grand Prix
THE MOST EPIC SEAFARING LEGEND EVER TOLD CAMPAIGN for Old Spice from Leo Burnett, Madrid, Spain
Radio and Audio Grand Prix
CONFUSING TIMES for Burger King from DAVID, Madrid, Spain
Social & Influencer
#FREECUTHBERT for Aldi from McCann, Manchester, United Kingdom
Спеціальні нагороди отримали:
Агентство року
AMV BBDO, London, United Kingdom
Golden Palm
NEW LAND, Denmark
Незалежне агентство року
SERVICEPLAN, Munich, Germany
Media Network of the Year
MEDIACOM
Мережа року 2021
PUBLICIS WORLDWIDE
У змаганні молодих креаторів золото отримала креативна пара з Італії:
Michela Benincasa, DLV BBDO
Anna Lasagni, DLV BBDO
Читайте також:
Cannes Lions-2022. Нова категорія – B2B Lions
