В этом году в данной категории Гран-При решено не присуждать.
Золотые Львы распределились следующим образом:
TINNYVISION | NZ TRANSPORT AGENCY | DRUG DRIVING | CLEMENGER BBDO WELLINGTON Wellington | NEW ZEALAND |
THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK | USA |
THE MARATHON WALKER | WATER FOR AFRICA | CHARITY | OGILVY PARIS | FRANCE |
805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg | SWEDEN |
COKE THIRST | COCA-COLA | COCA-COLA | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA |
HOUSE OF MAMBA | NIKE | NIKE BASKETBALL CHINA | AKQA London / AKQA Shanghai | UNITED KINGDOM |
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | GERMANY |
HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | SPAIN |
MADDEN SEASON | EA SPORTS | MADDEN NFL 15 | HEAT San Francisco | USA |
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” | NTT DOCOMO | ADVANCED LTE NETWORK | TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN |
THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | SWITZERLAND |
THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA |
MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | FRANCE |
MONTY'S CHRISTMAS | JOHN LEWIS PARTNERSHIP | CHRISTMAS | ADAM&EVEDDB London | UNITED KINGDOM |
RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | GERMANY |